Andrew Carrick set up this specialist consultancy in 2019, supported by a network of education experts and associates. Our extensive experience is in creating insight, strategies and campaigns for UK schools content and communications initiatives. We provide strategic consultancy, partnership guidance and campaign/content delivery for organisations looking to work more effectively in education.
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Andrew shared many priceless insights and ideas during his consultancy with us [at Tes], drawing on his years of effective education marketing and partnership development. He is a pleasure to work with and fitted right in with our commercial team, quickly earned their respect and helped lead a shift in thinking towards a more innovative commercial partnership model.
Lord Jim Knight
If you want to talk to someone who knows education partnership, strategy, content and comms, and will help you make sense of the sector, get in touch: info@carrickworks.com
CarrickWorks focuses on creating the greatest impact for organisations working with the education sector, particularly with schools and colleges but also with parents and young people directly. This can be in a wide variety of areas and channels, all focused on education:
As education communicators and strategists we speak to edtech companies, corporates, charitable, social enterprise and public organisations every day to help them refine and meet their strategic, content and communications objectives in education.
As education practitioners we’re listening to and engaging with schools, colleges, teachers and students, which provides the intelligence and understanding of the ever-changing and challenging world that faces educators.
We’ve made a real difference for brands as diverse as TES, NSPCC, UNICEF, Engineering UK, Lloyds, Google, and the Premier League. Most recently we’ve also partnered with many organisations working with schools across age groups and subjects. For example, in careers education, data insights, curriculum content, school video streaming, STEM, environmental campaigning, and heritage outreach.
We’ve covered a range of education communications briefs and tasks for these clients. We’ve designed and delivered marketing campaigns to launch new school programmes for Engineering UK, STEM Learning and Start, and provided research and insight programmes to help create new content and marketing strategies for many others, such as Wren300 and ERA. In addition, we brought our education sector know-how to support TES in rethinking their commercial partnerships model and in supporting the business development of SchoolDash.
Click below to see how they valued our work.
Industry and careers body
The CarrickWorks team really know their stuff, keep their eyes on the prize and get results. We worked with them to launch a new product for schools during the pandemic and their insight, expertise and resourcefulness meant we got real traction at a very difficult time. And to top it off, they’re brilliant to work with.
Tamzin Caffrey,
Head of Communications
Video clip streaming for education
Andrew was instrumental in creating the marketing strategy for ERA’s educational resource offer and setting us on what has proved to be a highly successful course of action. Andrew is that rare individual – someone with extensive marketing expertise combined with a deep knowledge of the education sector.
Helen Djurkovic,
Chief Executive
Children’s charity
I always feel confident that the NSPCC is in safe hands when Andrew is leading on a project as he has a strong track record of delivering effective campaigns, targeting teaching professionals and a wealth of knowledge in the field. I would not hesitate to recommend Andrew to anyone looking to engage with the education sector.
Grania Hyde-Smith,
(formerly) Communications Manager
Data insights platform
Andrew has supported SchoolDash's commercial development with a combination of professionalism, persistence, good humour and deep knowledge of the sector. He's always a pleasure to work with and a constant source of insight.
Timo Hannay,
Founder
Careers guidance edtech
Andrew has worked with us on the launch and growth strategies for our school careers software. His understanding of the education landscape, creativity and organisational abilities make him exceptionally easy to work with, whilst adding enormous value and expertise to our team. Andrew works across levels and teams in an organisation very effectively; helped by the fact that he’s highly personable and an all-round good guy!
Jon Arundel
CEO
National STEM education centre
I have worked with Andrew on a range of projects and have always found him knowledgeable, constructive and collaborative. His understanding of the education landscape and its audiences is a huge asset, enabling him to add significant value to comms and engagement activities.
Yvonne Baker,
(formerly) Chief Executive
Global product and service provider
Andrew’s education and marketing expertise has been invaluable in helping us re-think commercial partnerships at Tes. His depth and breadth of strategic experience in leading successful corporate education programmes really benefited us. His agency outlook also gives him a positive practical approach to problem-solving and delivering workable plans.
Lord Jim Knight,
(formerly) Chief Education and External officer
Heritage outreach programme
Andrew’s Education Insight Report formed a key part of our successful bid to the National Lottery Heritage Fund . . . [we] are constantly impressed by the well-researched information he delivers through thorough knowledge of the subject area, extensive networks and effective consultation. Andrew is communicative and quick to respond, and the Square Mile Churches project has been stronger as a result of his input.
Helen Vigors,
Heritage Project Manager
We’re always keen to have a chat and explore new partnerships.
Get in touch to start a conversation.